Introduction
Introduction
The Andong Convention & Visitors Bureau is a specialized organization for the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry located in Andong City, Gyeongsangbuk-do.
The Andong Convention & Visitors Bureau is operated by the Convention Bureau team of the "Korea Foundation for Cultures and Ethics," a subsidiary organization of Andong City. Through the establishment of a regional MICE alliance, it provides information on Andong's convention infrastructure to clients hosting international conferences, incentive tours, exhibitions, corporate events, and other events. It also supports the bidding and hosting processes.
The main goal is to contribute to the region's economic development and enhance Andong City's recognition in the global community by utilizing Andong's international cultural and tourism resources.
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Establishing the MICE Infrastructure
Operation of the MICE Information Desk
Operation of the MICE Information Desk
Development of linked programs with the Andong International Convention Center, Confucian Culture Museum, and Theme Park, which are part of the Three Cultural Zones project
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MICE Attraction and Hosting Support
Attraction of domestic/international MICE events
Discovery and nurturing of Andong-style MICE events
Operation of financial support system for event attraction and hosting
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Strengthening MICE Capabilities
Operation of Andong MICE Alliance
Cooperation with domestic/international MICE-related organizations
Hosting regional MICE liaison meetings
MICE education for local businesses
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Andong City Urban Marketing
Discovery and nurturing of regionally-linked tourism content
Expansion of experiential, participatory, and socially contributive programs
Transformation of cultural and artistic content into tourism resources